From Christianity Today:
After modeling a seeker-sensitive approach to church growth for three decades, Willow Creek Community Church now plans to gear its weekend services toward mature believers seeking to grow in their faith.
The change comes on the heels of an ongoing four-year research effort first made public late last summer in Reveal: Where Are You?, a book coauthored by executive pastor Greg Hawkins. Hawkins said during an annual student ministries conference in April that Willow Creek would also replace its midweek services with classes on theology and the Bible.
Encouraging, but…
Greg Pritchard, author of Willow Creek Seeker Services, told CT the church “sporadically has recognized it was not teaching a robust enough biblical theology and needed to turn the ship around.
“It is a huge shift,” Pritchard said of the church’s planned changes to its services. “But they’re still using the same marketing methodology. Willow appears to be selecting a new target audience with new felt needs, but it is still a target audience. Can they change? Yes, but it will take more than just shifting their target audience.”
